We believe that dreams can change the world. The ideas of a few have moved the minds of millions. From innovative solutions to changing perceptions. Continuously redefining modern life. People are what inspires us. Our journey started 20 years ago, with dream to open up possibilities for everyone. Aritco Designed and made in Sweden, and have quality and innovation at heart. Customizable, reliable and efficient, thanks to breakthroughs in engineering. They fit in every home and public space, anywhere in the world. Not only the raise the overall interior, with unique style and lighting. They help people to do more and get to the next level. Vision & Mission We are devoted to opening up possibilities for everyone by driving breakthroughs, making us the undisputed leader in lifts. Core Values A brand is so much more than just the logo, the product and what we say we are. Our brand is what people think of us. And that’s the sum of everything we say and do. Therefore, we use our Core values to guide all of us in the same direction on this journey. Innovation We find new and continuously improve ways to develop technology, products, service and ways of working. We continuously strive to improve the experience of the products, services and the relationship with others, always focus in our customer and user. We seek inspiration from other industries and the world around. We share, challenge and propose new and innovative approaches, methods, or technologies. We think out of the box to develop better, faster, or less expensive ways to do things. Reliability We Always strive to be perceived as responsible, reliable, and trustworthy. We do what we have committed to We respect the confidentiality of information or concerns shared by others. We honest and forthright with people. Each task and product is carried out with promised quality step by step. We take responsibility for the work internally as well as externally. Team work We working together with heart and humanity and we embrace diversity and inclusion. We treat each other with respect. We support and share workload and common tasks. We are inclusive and respectful in all collaborations internally as well as externally – diversity is a strength. We notice, interpret, and anticipate others’ concerns and feelings, and to communicate this awareness empathetically to others. We work to gain others/ support for ideas proposals, projects, and solutions. We develop, maintain, and strengthen partnership with others inside or outside the organization who can provide information, assistance and support To explore and experience, finding new ways to improve our lives, has always been key drivers for mankind. Some of us tend to be tirelessly curious and to thrive whe we conquer challenges to move on to a new level. For all of us who hate standing still, who find comfort in change and restriction in routines. For the travelers, explorers and innovators. We who will not bend to the laws of convention but instead always look for way up, out and beyond. No matter if that is at home, where we work, park our car, buy our food or any other place in which we live our lives. For all of you we are devoted to opening up new possibilities and experiences, that for some mean ultimate comfort and for others are life changing. Our brand personality is the description of how the brand expresses and represents itself. It gives our brand a consistent and focused personality that people can relate to and identify. Since a brand is the sum of everything we say and do, these personality traits should be a reflection of who we are and how we act. We are pioneering the lift market and leading the way into a new definition of what modern living is. But we put the customer first and do all of this to improve people’s quality of life, and we want to inspire them to take their lives to the next level. These characteristics guide how we act and how we say things: we do it as an Inspirational Leader. ACTING INSPIRATIONAL MEANS WE ARE: Modern and fresh, without exaggerating Optimistic and inclusive, without being naive ACTING LIKE A LEADER MEANS WE ARE: Confident and brave, without being boastful Motivating and helpful, without being pretentious Just as people have their own communication style, so do brands. The tone of voice sets the style by determining how we say things in writing and in speech. It ensures that the same style of language is used by all of us every time we communicate something. This consistency helps us keep our brand strong and clear. We primarily use first person, “we” when talking about Aritco, not third person, “it.” The language should be clear, so that our communication is easy to understand for all stakeholders. We want to come across as warm and personal, never arrogant. We strive to keep our tone elegantly simple and somewhat entertaining. We avoid using technical terms and industry lingo when it is not absolutely necessary. We aim to be to the point and direct, but still easy-going and humble.